Why Apple Vision Pros $3,500 price is actually a selling point - 9to5Mac

We know Apple Watch saves lives, but did you know Apple Vision Pro is helping surgeons save lives? Harry McCracken reports for Fast Company that Apple’s Vision Pro is gaining traction in healthcare, particularly in surgery and medical training.Surgeons at UC San Diego Health have used the headset to streamline operating room displays, reducing physical strain and improving workflow.Meanwhile, Sharp HealthCare has launched a Spatial Computing Center of Excellence and is hosting a summit with 300 attendees exploring Vision Pro’s potential in surgery, medical education, and beyond.

Apple’s Susan Prescott shared that even Apple has been surprised by how the medical field has adopted Apple Vision Pro.Perhaps even more surprising is what makes Apple Vision Pro effective in the operating room: its price.Here’s Susan Prescott, Apple VP of dev relations and enterprise marketing, on AVP’s surprising adoption rate in the medical field.

UC San Diego Health surgeon Ryan Broderick explains exactly how AVP excels in the operating room: In addition to providing real-time passthrough for seeing your environment, Apple Vision Pro allows you to be surrounded by virtual windows that you position and resize directly in front of you.Apple Vision Pro is powered by the company’s M2 chip found in Macs and iPads.Meanwhile, Apple’s custom R1 chip is responsible for making sense of all the sensors on Apple Vision Pro.

Prescott describes how the R1 is helping surgeons actually save lives.Because Apple Vision Pro provides such high fidelity passthrough, surgeons are able to rely on the headset for significant ergonomic improvements: But back to the Apple Vision Pro’s $3500+ price.In the piece, Susan Prescott provides a particularly interesting remark about the cost of AVP: While that line could be dissected and analyzed for as long as it takes to release Apple Vision Air, let’s return to the reason Apple Vision Pro is such a value in the operating room.

Tommy Korn, an ophthalmologist with Sharp HealthCare, tells Fast Company that the monitors used for the operating room run $20,000 each.Apple Vision Pro as both a source of ergonomic relief and a value in the operating room? That’s certainly not the typical narrative that follows Apple Vision Pro.Read Harry McCracken’s piece in full at Fast Company.

Check out my Apple Vision Pro gratitude story from October for another perspective.  You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day.Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop.

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