Ever since Apple TV+ first launched, many have wondered why the maker of the iPhone would be interested in running its own Hollywood studio and major streaming services.Even Netflix’s CEO is stumped.But a new chart outlining Apple TV+ subscribers’ product ownership may have some clues.
Survey shows Apple TV+ subscribers own more Apple products Michael Levin and Josh Lowitz write at CIRP: The chart below shows the breakdown of Apple TV+ subscribers and non-subscribers, and how many Apple devices each group owns.Deciphering the data The big question about this chart, of course, is “Why?” Why are Apple TV+ subscribers more likely to own more Apple products? Is it because someone who owns more products can likely afford more streaming services? Is it a halo effect of loving Apple products translating to viewing its TV efforts positively? Do owners of more devices simply have greater awareness that TV+ exists? Or is Apple TV+ in some way leading users to buy more Apple products? It’s impossible to answer these questions without more data.That said, no matter what the answers turn out to be, this report seems to point to positive trends for Apple regardless.
Whatever mix of cause and effect that Apple’s products and its services like TV+ have on each other, Apple is ultimately the winner.Do you have any big takeaways from this Apple TV+ subscriber chart? Let us know in the comments.Apple TV+ is available for $9.99 per month and features hit TV shows and movies like Ted Lasso, Severance, The Morning Show, Silo, and Shrinking.
You can also watch free in several ways.Best Apple TV 4K accessories Anti-slip silicone case for Siri Remote, AirTag compatible AirPods Pro 2 (now just $199, down from $249) TotalMount for mounting Apple TV iPhone Continuity Camera mount for Apple TV You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day.Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop.
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