When asked about Chinese AI firm DeepSeek on today’s investor call, Apple CEO Tim Cook explained how the disruptive new model is a positive development for the iPhone maker.Analyst Ben Reitzes from Melius raised the question of how the arrival of DeepSeek is viewed by Apple.DeepSeek represents a drop in developmental cost of spinning up advanced AI models as well as the cost to run these models.
Cook responded by acknowledging the innovation that DeepSeek has shown in bringing down the cost of training and running their V3 model, which is behind the R1 reasoning model that competes with ChatGPT o3: That hybrid model, building out Apple Intelligence while integrating with OpenAI’s ChatGPT, has certainly been praised this week.Apple is seen as not overly investing in AI now that development and operational costs should come down.Of course, that doesn’t mean Apple can slow its AI efforts, but it certainly takes the pressure off for now.
For much more on the DeepSeek development, read our 9to5Neural explainer on DeepSeek, how it’s disrupting the American AI landscape, and more.Top iPhone accessories Anker 621 Magnetic Portable Charger Ailun iPhone 16 Screen Protector Beats Solo Buds Apple MagSafe Charger (1m) Anker USB-A/USB-C Charger You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day.Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop.
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