Blending classical art with visual effects, the studio, in collaboration with BigTime Creative Shop and ProdCo, helped produce ‘The Last Crescendo,’ an operative, mythology-inspired spot promoting the highly anticipated rematch between Artur Beterbiev and Dmitry Bivol that Bivol won by majority decision.
Juice has shared with AWN and VFXWorld their work, in collaboration with BigTime Creative Shop and production company ProdCo, on “The Last Crescendo,” a commercial promoting the highly anticipated rematch between Canada’s undefeated Artur Beterbiev and Russia’s Dmitry Bivol, held February 22 in Riyadh, that Bivol won by majority decision.Directed by Alan Masferrer and produced by ProdCo, the commercial reimagines boxing through an operatic, mythological lens, blending classical art with modern combat sports.
Juice’s VFX expertise was crucial in bringing this vision to life, integrating live-action performances with elaborate set designs and CGI.“At Juice, we worked with intricate 3D design of a championship belt-adorned chandelier and the fresco-inspired ceiling, to AI-enhanced matte paintings and dynamic crowd compositing, every detail was crafted to amplify the operatic intensity of the fight,” said Olga Rabiecka, Producer at Juice.“The final touch, the chandelier shattering, was practically executed on set, but we refined and enhanced it through complex compositing, symbolizing not just the clash of champions, but the breaking point where legends are made.”
Credits:
Client: Riyadh Season
Agency: Big Time Creative Shop
Production Company: ProdCo
Director: Alan Masferrer
VFX & Post-postproduction: Juice
Sound design & Mix: Caron
Music: KO Music
Color & Conform: Time Based Arts
Additional VFX: CGF Visual Effects Studio, Fall Sins
Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.
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