The podcast market is increasingly becoming dominated by YouTube and Spotify, but beyond running Apple Podcasts, Apple has also recently started launching its own original podcast series under the Apple TV+ branding.Today, the latest such podcast—Big Time—has debuted as a true-crime series with Steve Buscemi as host.Big Time is the latest podcast produced by Apple TV+ Apple TV+, somewhat confusingly, produces original podcasts in addition to TV shows and movies.
Those podcasts are available to all users via Apple Podcasts or their podcast app of choice, but Apple TV+ subscribers get advance access to future episodes.The latest such debut is Big Time, a true-crime show.Here’s the pitch: The first episode is available now, with new episodes being released weekly.
If you’re an Apple TV+ subscriber, you can access next week’s episode immediately via Apple Podcasts, so you’ll always be a week ahead of the general population.9to5Mac’s Take Apple has sometimes produced original podcasts that serve as companions to its TV+ shows, but with Big Time and several other recent releases, these are wholly original with no direct TV ties.I’m still not certain what Apple’s strategy is with these original podcasts.
The TV+ branding is confusing to me, and I’m not sure how much success the company is finding with listeners.Perhaps the hope, however, is that successful podcasts could lead to future TV shows on Apple TV+? I’ll be interested to see if that happens in the future.Do you plan to listen to the Big Time podcast? Have you heard of Apple’s other original podcasts? Let us know in the comments.
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