The original 3DCG kids’ series, which aims to illustrate that creativity is magic, is now in development.
Crayola Studios and Pipeline Studios have teamed to co-produce , an original 3DCG animated series for kids aged 4-6.The series follows the urban adventures of eight-year-old students Tera, William, Sammy, and Vin as they learn the inner workings of WhichCraft, an ancient yet accessible form of magic that allows them to harness their favorite forms of creativity.
“We fell in love with as soon as we saw it,” said Victoria Lozano, EVP Crayola.“The series concept, highlighting creativity as a form of magic that can be used as a superpower, aligns with Crayola Studios' creative principles. The show demonstrates that learning to harness creative thinking empowers children to answer any question or tackle every situation with a 'what if' mindset.We are very excited to be working with Pipeline Studios on this innovative new show." was created by Evan Baily (), developed by Shea Fontana (), and is being animated by Pipeline Studios.
Executive producers include Jane McGregor, Baily, Fontana, Pipeline Studios CEO Luis Lopez, and Rick Glankler and Kerry Crowley for Crayola Studios.Fontana also serves as showrunner.“We're delighted to be partnering with Crayola Studios on ,” said Lopez.
“Deep down, we’ve always known that creativity is magic.It's something our whole team believes – and we can't imagine a more perfect partner than Crayola Studios to help us bring this idea to the world and give children dynamic new ways to immerse themselves in creative thinking, both on- and off-screen.”
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
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