Company unveils new Adobe Premiere Pro, After Effects and Frame.io innovations to streamline post-production and save time; the Film & TV Fund has been expanded with $5M to accelerate career growth for underrepresented creators.
Adobe has announced new innovations designed to empower filmmakers at all levels, as well as an additional $5M investment in the Adobe Film & TV Fund to support underrepresented creators and filmmakers in finding career opportunities.Additionally, The Adobe Foundation is supporting the Los Angeles creative communities impacted by the recent wildfires with a $1 million charitable grant.
“We’re passionate about empowering filmmakers to tell their stories and realize their creative vision,” said Ashley Still, Senior Vice President and General Manager, Adobe Creative Cloud.“These innovations will bring time savings and career support so they can focus on inspiring and captivating audiences worldwide.” Adobe and the Adobe Foundation announced its expansion of the Adobe Film & TV Fund, committing an additional $5M in 2025 to support new opportunities in career advancement.Group Effort Initiative (GEI) will join the Adobe Film & TV Fund, offering mentorship, training and career programs for the next generation of editors, marketers and creatives.
Premiere Pro’s latest updates help filmmakers easily identify content within shots, find footage faster, and go global in seconds.The latest features include: Media Intelligence & Search Panel: A new AI-powered Media Intelligence and Search Panel in Premiere Pro (beta) automatically recognize clip content, including objects, locations, camera angles or metadata like shoot date or camera type.Editors can type in the clip type needed into the new Search Panel and let Media Intelligence do the rest.
Caption Translation: Premiere Pro (beta) offers native caption translation in 17 languages.New After Effects innovations provide motion professionals with highly requested performance improvements, including: Improved Caching: All computers that meet the minimum specifications will be able to play back their entire composition the moment it’s cached.Improved HDR Support: Accurately import, monitor and export high dynamic range content, resulting in brighter and more vivid motion design work.
Frame.io also expanded support for Camera to Cloud (C2C) support for Canon.Customers can now automatically upload and access high-quality footage directly from Canon EOS C80 and EOS C400 cameras in Frame.io.C2C automatically uploads media as it’s captured, eliminating the need for manual file transfers.
This seamless integration provides instant access to media and enabling real-time collaboration through Frame.io’s powerful creative management tools.
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
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