If you’ve visited the Apple Intelligence page on Apple’s website recently, you might have noticed some changes.That’s because the National Advertising Division (NAD) of the Better Business Bureau just wrapped up an official inquiry that prompted revisions—including removing “Available now” from the banner and more.NAD found Apple’s AI advertising had been misleading Today NAD published a press release detailing its findings regarding Apple’s AI advertising.
In short, the organization found that the Apple Intelligence site offered misleading promises that needed to be removed or modified.During the inquiry, Apple also informed NAD that its advertised Siri features—now coming in iOS 19—had been delayed.NAD provides this as a reason for its recommendation that Apple remove “Available now” from the top of the page, even though every non-Siri feature has already been released.
Additionally, Apple has added new text under its delayed Siri upgrades that reads: “” The press release includes the following response from Apple: Here’s hoping Apple’s advertising team is taking special care with its upcoming iOS 19 marketing efforts to ensure the same mistakes aren’t repeated.Did you find Apple Intelligence’s marketing misleading? Why or why not? Let us know in the comments.Best iPhone accessories AirPods Pro 2 (now only $199, down from $249) MagSafe Car Mount for iPhone HomeKit smart plug 4-pack 10-year AirTag battery case 2-pack 100W USB-C power adapter for fast charging You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day.
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