Disney CEO Bob Iger accidentally revealed a key piece of commercially-sensitive data during the company’s most recent earnings call: how many Disney+ subscribers are on ad-supported tier.He quickly realized his mistake, commenting shortly afterwards that “I don’t know if I was supposed to disclose those AVOD [Ad-based Video On Demand] numbers” … reports.Iger was also remarkably candid about the company’s pricing strategy more generally.
We noted last year that the cost of a Disney+ subscription has risen dramatically since the service was first launched.Things got worse from there, with rises to first $13.99 and then $15.99 per month as of last month, meaning the price has doubled since launch.Iger revealed that the steep raises for the standard tier were in part deliberately intended to push people to downgrade to ad-supported subscriptions, because those have become more profitable for the entertainment giant.
Apple TV+ doesn’t (yet?) offer an ad-supported tier, and has seen price rises of similar proportions, now standing at $9.99 per month. You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day.Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop.
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