The production company and motion design studio unite in purpose-led production and motion design to nurture inclusivity and sustainability throughout the life cycle of every project.
Production company The Light and motion design studio BIEN have forged a creative and strategic alliance to “nurture inclusivity and sustainability throughout the life cycle of every project.”
The Light Founder/CEO Becky Morrison and BIEN co-founder Ricardo Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design.“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” noted Morrison.
“Their work behind the scenes to foster a diverse creative community is equally impressive.It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.” “I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” added Roberts.“She challenges the status quo while producing beautiful, world-class content.
With this partnership, we can better serve our clients and carry our mission forward together.” According to Morrison, The Light is guided by the principle that an emotionally healthy environment is paramount for creativity and high performance.From its inception in 2014, The Light has focused on under-represented talent, with equity and sustainability as key pillars to delivering creative projects for entertainment networks and leading brands such as Apple, Google, Gucci, Live Nation, and Netflix.BIEN was founded in the belief that inclusivity helps everyone.
In 2017, BIEN pioneered the Inclusive Motion Design (InMoDe) methodology to help brands connect with global audiences through accurate representation on-screen and behind the scenes.BIEN works with award-winning creatives who embody a diverse range of experiences.The studio has created content for a wide variety of clients including Instagram, Paralympics, The Getty Museum, and AT&T.
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
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