It’s been a long time since Jony Ive left Apple to found his own design firm, but his work in technology will never be forgotten.Last weekend, Ive talked to the BBC’s Desert Island Discs about his experience working on big projects at Apple and remembered his relationship with Steve Jobs.Jony Ive still thinks about Jobs and is excited about new project with OpenAI According to Ive, it’s hard not to think “what Steve would do” even though Jobs himself told the designer that he shouldn’t do it.
“And every time I think, ‘I wonder what Steve would do?’ I think, ‘Ha! I’m doing exactly what you didn’t want,’ Ive said.“It was remarkable that, despite the limitations of my ability to communicate, Steve understood what I thought and how I felt,” he added.When it comes to the Mac, Ive mentions his feeling when he used a Macintosh for the first time.
“I was shocked that I had a sense of the people that made it.” In the interview, he also talks about what it was like designing the first iMac together with Steve Jobs and how its translucent design was more important to customers than specifications.The renowned designer also shared how he feels knowing that he revolutionized the world with the iPhone, also one of his creations.When asked about AI, Ive said that people need “time to understand and react.” Ive confirmed last year that he’s been working on a new AI device project with OpenAI, the company behind ChatGPT.
He didn’t reveal details about the project in the interview, but said that it’s the first time in his career that he feels ”inspired by capability in this way.” Ive left Apple in 2019 after working at the company for more than 20 years.He now works at LoveFrom, his own design firm, which has already partnered with brands such as Airbnb, Moncler, and even Ferrari.Ive’s firm had signed a consultancy contract with Apple, but it ended in 2022.
You can listen to the full interview on the BBC website (via an ).Read also Jony Ive talks about the joy & pain of working for Apple; shares seven songs Jony Ive tried to discontinue the MacBook Air – Walt Mossberg Jony Ive designs coronation emblem for the King of the United Kingdom Best deals on Apple products You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day.Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop.
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