‘National Portrait Gallery Unframed’ will launch with ‘Stories – Brought to Life,’ which explores the people who have shaped the UK’s history and culture; touring art experience premieres at MediaCity, Salford, Greater Manchester in May.
Cinesite and Frameless Creative, an immersive experiences company, has formed a long-term partnership with the National Portrait Gallery.Their collaboration, “National Portrait Gallery Unframed” will launch with “Stories – Brought to Life,” will explore the lives of people who have shaped the UK’s history and culture, from the Tudor period to the present day.
The touring art experience will premiere at MediaCity, Salford, Greater Manchester in May ahead of a national and international tour.“We are delighted to announce this new long-term partnership with the National Portrait Gallery,” said Rich Storton, General Manager, Frameless Creative.“We hope that by unleashing the power of digital storytelling we can help the Gallery to bring art to a whole new audience.
We’re living in a changing world and there is a real need for new experiences that help open up art and culture to new audiences and crucially help ensure that national institutions such as the National Portrait Gallery and their incredible collections continue to be accessible and have cultural significance for the next generation.MediaCity is a vibrant cultural hub attracting a hugely diverse audience.This combined with its proximity to major transport links and focus on technology made it an obvious choice for premiering our first experience.” “Stories – Brought to Life” will combine high quality digital projection, Hollywood-style visual effects, and the latest audio technology with music and creative narratives to tell the stories behind some of the Gallery’s best-loved portraits.
Cinesite acts as Frameless’ content production partner.“The National Portrait Gallery aims to share our unique collection of portraits with as wide an audience as possible and explore the human stories that shape our history and culture,” Rosie Wilson, Director of Programmes, Partnerships and Collections at the National Portrait Gallery.“This exciting new partnership with Frameless, inspired by our Collection, will enable us to take these stories outside of the Gallery walls and bring them to life in new, innovative ways.” “We are honored that the National Portrait Gallery and Frameless have chosen MediaCity as the first stop on the tour of this unique immersive experience,” concluded Caroline Aikman, Director of Marketing, Brand and Place at MediaCity.
“We’ve hosted many arts and culture events, experiences, festivals and exhibitions over the last few years and we can’t wait to welcome visitors to Salford when the experience opens its doors in May.”
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
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