President Trump has calmly suggested that Apple should consider reevaluating its policies around diversity, equity, and inclusion, while making the case that meritocracy could yield better results and reduce workplace division.Wait, scratch that, President Trump has blasted Apple on social media in an all-caps message, demanding that “APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM.” Apple, the most valuable company in the world, which suggests it must be doing something right, advised shareholders against supporting a proposal on Tuesday that would have forced Apple to end its DEI efforts.The company credits its success in part with creating “a culture of belonging where everyone can do their best work.” While the proposal to end diversity and inclusion efforts failed following a shareholder vote, the fate of Apple’s DEI policy may come down to only one vote: that of President Trump’s.
Apple CEO Tim Cook gave a pragmatic response to the failed proposal during the shareholder meeting on Tuesday, per the BBC: However, Cook’s view on creating a successful workplace with a 3.7-trillion-dollar market cap didn’t please the president.Posting on Truth Social a day later, Trump spat out an all-caps response that likened diversity, equity, and inclusion to malicious deception: From all-caps to red caps, Trump sure loves his caps.Anyway, President Trump, not one to let business leaders lead as they see fit, may dictate Apple’s corporate policy more than CEO Tim Cook would like if the company is forced to comply with new laws or executive orders.
Set your expectations accordingly.Best Apple accessories Wireless CarPlay adapter iPhone MagSafe battery USB-C iPhone charger Apple AirTag AirPods 4 AirPods Pro 2 Apple Pencil Pro Follow Zac Hall on X, Threads, and Bluesky, and listen to Runtime with co-host Sophia Tung on Apple Podcasts and YouTube. You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day.
Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop.Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel