In the newest annual collaborative spot, Kevin and Katie face a broiler, precarious mince pies, and other cuisine-related boobie traps as they attempt to save the Festive Spirit from the nefarious thieves at Humbug Headquarters.
‘Tis the season for a new Kevin the Carrot holiday advert! Since its inception in 2016, Aldi and McCann Manchester have collaborated each year with industry powerhouse Psyop, with fans looking to the annual release as the initiator of the most wonderful time of the year.Created in association with Riff Raff Films, this year’s installment sends the viewer on a caper braving the broiler, precarious mince pies, and other cuisine-related boobie traps as Kevin and Katie try to save the Festive Spirit from the nefarious thieves at Humbug Headquarters.
Concluding with yet another feather in Kevin’s cap, the Festive Spirit is set free and fills empty tables with holiday feasts underscoring the ever-present message of celebrating the cheer of community and the magic of bringing families together.Enjoy! Last year’s was named 2023’s most effective ad, according to System1’s data, although the latest installment may be the team’s most ambitious chapter yet.“Kevin the Carrot’s world just keeps getting juicier, and the team at McCann and Aldi are the zest we need to keep things fresh as we cook up new ways to expand the Kevin-verse,” said Psyop directors Todd Mueller and Kylie Matulick.
“With a decade of Kevin marinating in all our minds, he’s got so much more room to sprout! We’re ready to serve up more flavor-filled adventures and show just how far Kevin can peel ahead!” “Kevin the Carrot is more than a character; he’s become a cherished tradition and a holiday icon,” added Psyop EP Jim Brattin.“Each year, we’re inspired to create something even more memorable, and this season’s film is truly our most enchanting yet" Brattin executive produces, while Amy Fahl produces.VFX are created by Cristina Camacho, Steve Hallquist, and Billy Morris.
Thomas Sali crafted the 2D animation, with Matthias Bauerle serving as 2D supervisor.
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
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