In a new report published at , Morgan Stanley shared the results of its recent survey of 3,300 US iPhone owners.The subject? Apple Intelligence.And in a surprise, consumers are finding the iPhone’s AI features more useful than the firm expected.
Morgan Stanley’s new survey shows Apple Intelligence exceeding expectations Chris Ciaccia writes at : All of this amounts, per the report, to “stronger-than-expected consumer perception for Apple Intelligence”.What’s left unsaid is how exactly these survey responses compare to the kind of feedback Morgan Stanley expected.That’s an important data point that’s missing.
However, at a time when Apple Intelligence stories tend to focus on Apple’s struggles, such as with delayed Siri upgrades, this survey offers a helpful additional perspective.9to5Mac’s Take If you’re tuned into the latest tech news, you’ll know that Apple is generally seen as ‘behind’ its AI competition.To the average iPhone user though, using Genmoji, notification summaries, or new Photos features may be their first time ever encountering AI.
Those consumers may not have anything to compare Apple Intelligence against.In that context, perhaps Apple’s slow AI start isn’t as big a problem as some assume.Particularly if iOS 19 is able to bring the delayed Siri features and other new upgrades, Apple could easily start being perceived—at least by the average user—as a leader in AI.
What are your takeaways from this Apple Intelligence survey? Let us know in the comments.Best iPhone accessories AirPods Pro 2 (now only $199, down from $249) MagSafe Car Mount for iPhone HomeKit smart plug 4-pack 10-year AirTag battery case 2-pack 100W USB-C power adapter for fast charging You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day.Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop.
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